E-mail a key business tool
November 18, 2009
Kent Crook, owner of Wiremasters Electric, went a different route. "Everyone in my business is hurting. I realized I need to stay in front of my customers' faces." Kent Crook hired Conterio's born2bhip.com to format his electronic newsletters. He updates the content himself each month. His startup newsletter featured electronic wiring tips for hurricane preparedness. The newsletter included a discount coupon, which a handful of customers redeemed. "One customer told me he had a list of things but was putting it off. When he saw my newsletter, he called."